Excellence Built On Principles

Our principles are a no-compromise guiding philosophy and this underpins everything we do. Our clients demand complete trust and integrity, so nothing less will do.

Our clients’ interests always come first.
To exceed expectations in all we do, we establish a thorough understanding of our clients and what they require, within firm guidelines and with maximum confidentiality.

Our people are the best available.
To find and recruit the finest people for every job, we go to the greatest lengths. It’s very simple; this is a service industry and Caroline Baker provides the best for every client.

Our quality is paramount.
Without question we always aim to deliver the best, rather than be the biggest.

Our discretion is beyond question.
Naturally, confidentiality is a core quality in our business, and so is maintained completely at all times.

Our integrity and honesty pervade everything we do.
This means we always compete fairly and will not criticise competitors. It also means that our prices are consistently fair and regularly reviewed to ensure true value.

We champion creativity and imagination.
Sometimes the established way is best. However, sometimes new ideas and creativity make all the difference and provide the best solution for our clients.